This week's content highlight of the week has been cropping up in social media feeds for well over a week now. But in case you've missed it, and because we love it so much, here's a pop promo video for a hotly tipped, up n' coming, young solo artist called Bob Dylan.
Apparently young Bob has recently released The Complete Album Collection Volume 1 (a brave and witty title for a debut), so this interactive video must be to promote it. And what a fine job it does. Using Dylan's Like a Rolling Stone as the point of continuity, digital agency Interlude has created an interactive video that allows viewers to flick through 16 plausible TV channels of programming. On each channel the song is delivered through the lip-sync of the featured TV personalities. It's groundbreaking, fascinating to watch and almost inexhaustible for repeat viewing. Happy channel-hopping.