Every time we see something interesting from the world of content marketing, we're going to share it with you. This week, here's something we love from the New York Times.
It's about the history of the highrise block and it's a brilliant example of multi-media, immersive digital story telling. Using their news and photo archive, animation, music and a dash of poetry it tracks our changing attitudes to the past century's most divisive architectural icon and its impact on urban living in general. It shows the New York Times to be established, considered, creative and thought-provoking. A job well done.
Michael Reeves, Business Development Director, Content.